Glossary

Free Listing

Free listing is a data collection technique in a specific domain and on a specific topic by asking people to list all the items they can think of related to that topic. Free listing can be used in large group settings to understand the context of a domain or to collect data.

Focus Group

A focus group consists of a group of participants specially selected to obtain consumer perceptions about a particular topic or area of interest. It is a discussion with this group of participants through a series of questions about ideas, users, products, concepts, prototypes, tasks, strategies and environments.

Fitt's Law

It is a mathematical model that represents how long it takes to point to the target, based on the size (smallness/size) and proximity/distance of the target with which the user will interact. It is used to design a usable experience by determining the position and size of successive interactive elements in the user experience.

Fishbone Diagram

It is a diagram that helps to visualize the cause-effect relationships between factors in a given flow and the possible causes of a problem. It is named Fishbone because of the structure of the diagram. It consists of a head representing the problem and bones running along the spine representing the factors/groups of factors.

Five Second Test

It is a 5-second test administered to the participant. During the test, the participant is shown an interface of a web/mobile site or application. The participant should then be able to remember what they see on the page. It is a great test method to see if the visuals or calls to action on the interface have the right effect.

Favicon

They are small images that represent websites in the browser, providing the brand function in web applications and websites.

Fields

It is one of the user interface elements designed and developed to enable data entry.

Frontend

It is defined as everything the user sees and interacts with in an application during their visit.