Glossary

Connector

A Connector is a critical element that connects multiple steps or processes in business processes, determining the flow of data and the direction of the process. In the Kuika Process Automation module, Connectors provide the logical flow of process steps and determine which step is activated when a process is completed. Thanks to these connectors, connections between process steps are defined and complex processes can be managed more efficiently.

Connectors not only guide the flow of a process, but also support decision-making based on specific conditions or business rules. For example, in a customer support process, if a customer request is at a certain priority level, the Connector can route that request to a process reserved for high-priority transactions. This function makes processes more efficient and streamlined and accelerates the achievement of business goals.

Connectors allow processes to be managed flexibly and dynamically, so workflows become more streamlined and businesses achieve a fast response time, increasing operational efficiency.

Condition

In the Process Automation module of the Kuika platform, Condition refers to trigger criteria used to initiate or control certain actions of a workflow. Conditions direct how steps in the workflow proceed by determining whether a certain condition or event occurs. For example, when a form is filled out or a certain date arrives, these events can be defined as a condition. If the specified condition is met, the relevant actions in the process are automatically triggered. The Kuika platform allows them to define and customize conditions, enabling processes to be managed in a more flexible and dynamic way. It helps them optimize workflows according to their needs and makes it possible for processes to proceed more fluidly.

Conversion Rate

The goal of conversion marketing on an e-commerce site is to convert visitors into paying customers. Naturally, the percentage of visitors/paying customers will give this ratio. Improving the conversion rate is called conversion rate optimization.

Competitor Analysis

It is an analysis in which potential or existing competitors are examined and their strengths and weaknesses are evaluated. Competitor analysis is especially necessary in order to gain a solid place in the market area where competition is intense. Otherwise, it becomes impossible to achieve successful results.

Clickstream Analysis

It is the process of collecting and analyzing data on which pages the visitor visits on a website and in what order. It is divided into traffic analytics and e-commerce analytics. While traffic analytics works at the server level, e-commerce analytics uses clickstream data to determine the effectiveness of the site as a marketing channel.

Card Sorting

A method used to help design or evaluate the information architecture of an application/website. Participants are asked to categorize the cards in a way that makes sense to them. You can also ask for labeling. In the card sorting session you can use paper such as post-its as well as online tools such as UXTweak, Miro or Optimal Workshop.

Compiler

A special program that translates the source code of a programming language into machine code, bytecode or another programming language.

Component

It is a functionally independent part of any system.

Client Secret

Confidential information known only to your application and the authorization server.

Cache

A storage location used to temporarily store data used by servers, applications and browsers to speed up load times.

Client

Any computer hardware or software device that requests access to a service provided by a server.

Cookies

Small information files that a web server creates and sends to a web browser.

CSS

It is the language we use to format a web page.